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Breastfeeding achievements to be celebrated

Breastfeeding achievements to be celebrated

6 July 2018

To celebrate breastfeeding achievements made across Northern Lincolnshire, a Breastfeeding Celebration Event is taking place on 7 August at Europarc Innovation Centre, Grimsby.

This is during World Breastfeeding Week, 1 to 7 August, which aims to inform people about the benefits of breastfeeding and engage with individuals and organisations.

The event will showcase the local achievements of maternity, health visiting and children’s centres in improving breastfeeding rates. It has been organised jointly by North Lincolnshire Council, North East Lincolnshire Council, Northern Lincolnshire and Goole NHS Foundation Trust and Rotherham Doncaster and South Humber NHS Foundation Trust.

Thanks to effective partnership working, the esteemed Stage 3 UNICEF Baby Friendly Accreditation has been achieved across all of these services in North and North East Lincolnshire.

In addition to the Baby Friendly Accreditation there is a lot more to highlight locally at the event, including support groups and other activity over the past five years to support breastfeeding mums.

At the event, we’ll hear about why breastfeeding matters, and mums from across Northern Lincolnshire will share their experiences including about being a first time mum and tandem breastfeeding. The Baby Friendly Accreditation plaques will also be presented.

Cllr Richard Hannigan, cabinet member for Adults, Health and Wellbeing at North Lincolnshire Council, said:

“It is brilliant to see the breastfeeding achievements being highlighted at the celebration event. Over the past five years improvements have been made to the services and support provided to expectant and new mums to enable them to make the best choice for them and their family.

“For women who do make a choice to breastfeed it is important to empower them to feel comfortable in the community to do this.

“I’d like to congratulate everyone involved in achieving the Stage 3 Baby Friendly Accreditation. You should be very proud of your efforts.”

Christina Harrison, of Rotherham Doncaster and South Humber NHS Foundation Trust (RDaSH), said:

“By all of our organisations working together we’re providing the best possible support to mums in North Lincolnshire to help them breastfeed, which is always best for the baby.”

Councillor Jane Hyldon-King, portfolio holder for health and wellbeing at North East Lincolnshire Council, said:

“Events like this one are vital in the drive towards changing attitudes to breastfeeding.

“Breastfeeding is a natural part of motherhood and offers babies vital nutrients to help ward off illness, and it is easier for babies to digest than formula.”

Sarah Wise, Consultant Midwife at Northern Lincolnshire and Goole NHS Foundation Trust, said:

“We were delighted to achieve the level three accreditation; it’s a real reflection of the hard work staff put in to continuously improve services for local women around all aspects of infant feeding and responding to babies’ needs.  This event is a great opportunity to celebrate the efforts of everyone involved and to remind women of the benefits to breastfeeding. Breastfeeding protects babies against a wide range of serious illnesses including gastroenteritis and respiratory infections in infancy as well as asthma, diabetes, obesity and cardiovascular disease in later life. It also reduces the mother’s risk of some cancers and osteoporosis.”

About the Stage 3 UNICEF Baby Friendly Accreditation*

At Stage 3, the focus is on ensuring that the Baby Friendly standards are implemented for all pregnant women and new mothers. These standards are different for each service and are listed below.

Parents’ experience of maternity services - Stage 3 for maternity services means that hospitals have supported mothers and babies with their infant feeding choices and encouraged the development of close and loving relationships between parents and baby.

Parents’ experiences of neonatal services - Stage 3 for neonatal services assesses whether parents have been supported to have a close and loving relationships with their baby, that they are valued as partners in care, and that babies are enabled to breastfeed/receive breastmilk when possible.

Parents’ experiences of health visiting services - For health visiting and public health nursing services, Stage 3 assessment involves assessing that mothers are supported with their feeding, given useful and accurate information and that parents are supported to recognise the importance of relationships and how to build these.

Parents’ experiences of children’s centres - Stage 3 for children’s centres means ensuring that breastfeeding is protected and supported in all areas of the service and that pregnant women and parents are supported to build relationships with their baby.


Mother and baby
First Published:06 August 2018